Promotional Product Information

What is a promotional product?

A promotional product is a merchandise that is branded with a logo and used in marketing and communication programs usually given to a current or prospective customer in order to promote a company. They include a pen, t-shirt, book, diary, academic awards or caps and they include information about the company and serve as reminders.

Read more about promotional products

A product given with condition of purchase cannot be considered a promotional product. For example, what do you consider a Starbucks cup to be? There is a line that separates a promotional product from being just another product. The Starbucks cup is obtained with the condition that you purchase it along with the beverage that it contains and thus it is just a product.

Why companies use promotional products

A company should make use of the promotional products to create awareness of their products to their customers in a cost-effective way. This is a low-cost marketing method to drive also increases instant brand recognition by customers when they see your logo and thus can identify your company services or products. It also creates greater exposure for your company.

When you advertise using billboards it passes quickly in a consumers eyes but he or she will wear a gift of a trendy t-shirt twice or thrice in a week or sip from your mug occasionally. Such freebies are a great way of increasing business exposure on a daily basis. When your gifts are of good quality customers will associate them with your quality of business and thus establish customer loyalty and this is good for business.

The use of slogans and catchy slogans

Some of the best ways of using promotional products to promote your business is by one, including a catchy slogan with a logo, for example, we try harder or a where is a beef. You also have to be cautious when putting logos on clothing since some people cannot wear it unless it is a prestigious brand like Nike. If possible allow the customers to select a promotional item. A person who needs a pen will actually use it.

Merits of using promotional items

Promotional products are everywhere these days and it is easy to understand why. They are inexpensive, versatile and make a great addition to your existing market plan. Any product can be used as a promotional product and it has to be an item that can be used and can last for a certain period of time.

For a business, the offering of a promotional product is a proven marketing tactic to boost brand awareness and build a loyal customer base. Know that these products remain with recipients longer than advertisements, therefore, giving more exposure to a company and its goods and services. Businesses use these products for a consistent increase in recognition of a product or brand.

Developing good marketing products can be a daunting task. Some companies completely miss the point when it comes to marketing as they gravitate towards trend and tend to only keep items that are useful to them. They want the newest, most- stylish items that are extremely useful and all the rest end up in the trash which is definitely not good for business.