7 Reasons Call Tracking for Business is Important

What if we told you that your business is potentially losing out on a client every day? If clients are
unable to reach you when they need to, they will look to your competitors. However, with a good
call tracking software, you can manage this easily, and drive in more sales with more clients.
Call tracking features like multi-channel attribution, easy integration, keyword determination, and
much, much more, are beneficial to your business, helping you get to know your customers and their
behavior, and thus molding a marketing strategy for call tracking . A great website that comes with a good
analytic tools like call tracking is always an advantage.
1. Measuring the Call Length, Conversion Rates, and other
Beneficial Statistics through Real-Time Reports

The proper and complete statistics on the numbers dialed, the hold time, and the length of the call,
will be provided by a good call tracking system. Automated reports with customizable columns are
used for analyzing the attributes which are related to the leads. The lifetime value of customers can
be determined by tying in these statistics. Different phone numbers will be assigned to websites, so
when a customer calls, one can know who is calling and how they found you.
Analyzing the intent of the call, the keywords used which drive the calls and conversations, and the
source of the lead, provides valuable information on the thought process of the customer.
2. Measuring Marketing ROI
Marketing campaigns can be optimized by keeping the ones that work and eliminating what doesn’t.
This can cut down wasteful expenditure. With campaign-level call tracking, both online and offline,
tracking numbers can be placed in ads, billboards, and other advertising outlets. It helps in
understanding which campaigns drive the majority of the conversations and which are preferred by
your customer base. This accurately tracks the success of your efforts and one can have a better idea
in knowing which campaigns yield a better ROI.
The dynamic phone numbers, which are unique phone numbers displayed for each customer, allows
the tracking of multiple users simultaneously while displaying just one number per page. Every
customer gets linked to the original source but with individual personalization. This helps in tracking
ROI on marketing campaigns.
3. Resolving Service Issues Automatically, Reducing Call Time
By using call tracking, the calls can be routed to the correct department based on the set attributes.
Repeat customers are sent to agents who have handled them previously. Also, these calls could be
linked with the data previously stored from online contact with those specific customers. The hold
time and re-routing is avoided, resulting in enhanced customer service and satisfaction.

With dynamic numbers for specified issues, the calls are immediately routed to a qualified resource
for dealing with that issue specifically, enabling quick resolution. The stats are used later for training
or service development.
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4. Personalized Customer Support
The customer experience is made easier with call tracking. The dynamic phone numbers tag and
track the customer through the complete journey. Personalized interactions are enabled and
information about the customer is delivered to the agent prior to connecting. All engagements, be it
phone, desktop, or in person, can be assessed, which helps in understanding the pathways used by
the customer for purchasing.
Personalized call experiences can be created by not having to ask the information already known,
like the who the person is, the intent of the call, etc., which is provided by the call tracking software.
This reduces the call duration too. The calls are routed intelligently based on caller segmentation,
analysis of the customer's intent, and other determining factors, to the best agent available or an
agent who had dealt with the customer before.
5. Assessing the Data in Real-time
There is no need to wait for the team to produce manual reports. Call tracking assesses the data in
real-time, which helps save both money and time. Information like call and text history, web activity,
email correspondence, detailed caller ID information, previous call recordings in case of repeat
customer, etc., can be seen as soon as the phone rings. The data can be sorted and analyzed based
on the source and keyword too, for a better analysis. This data can be exported as CSV files when
6. Optimization by Time of Day
Marketers can understand the timing for the searches and calls, by getting the call detail reports
categorized by the hour. This can be helpful later, like for ad scheduling strategies, allocating the
budget to peak business hours, and maximizing the return on ad spend.
7. Reports Provided with Detailed Analysis
Information like call details and conversations, both quantitative and qualitative, are provided by call
tracking and call recordings. The information is useful in assessing customer service quality and
employee performance.
So, with call tracking, you get to know how the calls are driving revenue, and the acquisition cost of
the calls. You get to know how website traffic is responding to call ads, or how much value you’re
getting through call tracking marketing. You get to identify the detailed journey insight of buyers,
helping you tailor strategies the right way.
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