7 Ways to Use Videos for More Engagement on Instagram

In the digital world, social media marketing has become a very important part of a successful marketing strategy. Social media marketing platforms like Facebook, Instagram, Twitter, etc. offer a lot of opportunities for brands to showcase their products. These platforms are free to use and you may directly interact with a more substantial audience at once. You don’t need to invest a lot of cash in building a online marketing strategy that includes social media videos. No matter whether you’ve got a small or perhaps a large business, it’s time that you take social media marketing seriously.

Predicated on statistics shared by Lyfe marketing, 93 percent of videos on Twitter are accessed from cell phones. Views of branded video content on YouTube has doubled in the last three years. Moreover, Facebook live videos receive 10 times more comments a regular video. All these statistics show that video content is in demand on social media networks. For the reason that millennials connect more to videos on social media. Web Marketing Video Council has discovered that more than 60 percent of brands are employing social media videos actively for promotions. Thus, it is highly likely that your competitors are also leveraging the power of social media video to expand their customer base.

Instagram is an extremely powerful social media platform which allows one to share images and videos online. Techcrunch has been studying Instagram trends since its launch. As per their study, Instagram crossed the threshold of 1 1 billion monthly active users in 2018. Moreover, Instagram is currently growing for a price of 5 percent per quarter, the highest among social media platforms. So, Instagram should be your first choice in showcasing your brand’s product and services. On this page, we shall take you through some methods to use Instagram videos for engaging more audience.

Short Commercials

Create short, valuable videos that represent your brand. You can showcase your product in an artistic way through these videos. The commercial could be inspirational, funny, or emotional. Instagram currently permits you to share a 60 second video on your timeline. With such short videos, it is easy to grab the attention of the prospective audience. Also, short videos are far better share crisp information regarding your products. It is possible to share the commercial in Instagram stories, IGTV or in the Instagram timeline.

Product details

Showcase your product’s specifications or perhaps a ‘product in action’ video to demonstrate its capability. Focus only on important features to help keep the viewers engaged. Keep carefully the video more informative and less descriptive. Attention to detail may be the key to developing a cool and sexy video. It is possible to put the product video in your brand’s Instagram page’s timeline for the audience to see anytime. Creating such spontaneous videos attracts a great deal of attention.

Do it yourself videos

An effective way to use Instagram videos is to create instructional content. ‘Do it yourself’ or ‘how to’ videos share your products working. This helps the users to understand the product’s usage. Also you can create troubleshooting videos linked to any problem that your customer might face. To the stage videos are liked by the target audience because they get relevant information within a short span of time. By sharing such videos from time to time you can build a relationship with your existing customers.

Behind the scenes video

Customers have become picky in selecting a product, hence it is important to establish a reference to them. It is possible to create behind the scenes videos that take them through trivia related to your product. You may also conduct quick learning sessions about guidelines related to your product usage. The fast forward video that Sheryl Cole has shared about her work gives some idea. You just have to be creative and smart in capturing the right moments for your Instagram video.

Instagram Stories Video

Instagram launched Insta stories in August 2016. Through stories, you can share images or videos with your followers for a 24-hour duration. buy real instagram followers creates a feeling of urgency and people have a tendency to view the stories because they see one active.