The Tricky Issue of Duplicate Content & What Google Says About It

Being a full-time online marketer suggests you have to keep an in depth view on how Google is position pages on the web… one really significant concern is the entire issue of copy content. More to the point, how does having copy material on your own website and on other people’s web sites, affect your keyword rankings in Bing and another research motors?

Now, lately it appears that Google is a lot more start about exactly how it rates content. I claim “appears” because with Bing you will find decades and decades of mistrust as it pertains to how they address content and webmasters. Google’s whole “do as I claim” attitude leaves a nasty style generally in most webmasters’mouths. Therefore significantly therefore, that numerous have had plenty of of Google’s attitude and ignore what Bing and their pundits say altogether.

That is possibly really mentally fulfilling, but can it be the right option or attitude to get? Probably not!

Due to the fact, regardless of whether you love or hate Bing, there’s no denying they’re Master of on the web research and you have to play by their principles or keep lots of significant on the web revenue on the table. Today, for my significant keyword content/pages actually a lack of just a couple places in the rankings can indicate I lose hundreds of dollars in day-to-day commissions, therefore such a thing affecting my rankings demonstrably get my quick attention.

So the entire difficult dilemma of replicate material has caused me some concern and I’ve created a continuous emotional notice to myself to find out every thing I could about google search scraper. I’m mainly worried about my material being placed decrease because the search motors think it is repeat material and penalizes it.

My situation is compounded by the fact that I am heavily into report advertising – exactly the same posts are highlighted on hundreds, some situations a large number of sites throughout the web. Naturally, I’m worried these articles may dilute or lower my rankings rather than complete their supposed intent behind getting higher rankings.

I make an effort to range the anchor text/keyword link in the reference boxes of these articles. I don’t use the same keyword phrase over and once again, as I am almost 99% good Google has a “keyword use” quota – replicate exactly the same keyword phrase too frequently and your highly connected content is going to be lowered around 50 or 60 places, essentially using it out of the search results. Been there, performed that!

I actually like publishing special posts to certain common websites so just that website has this article, ergo reducing the complete repeat content issue. This creates a great SEO technique, particularly for start on line marketers, your personal site may take the time to access a PR6 or PR7, but you can position your content and hyperlinks on large PR7 or PR8 power websites immediately. This will take in quality traffic and help your personal site get established.

Another way I fight this dilemma is by using a 301 re-direct so that traffic and pagerank runs to the URL I would like ranked. You can even use your Google Webmaster Instrument account showing which edition of your site you need rated or included: with or minus the “w w m “.

The entire basis for doing some of it’s related to PageRank juice – you intend to move along that ranking juice to the appropriate site or content. This could increase your rankings, particularly in Google.

Thankfully, there’s the somewhat new “canonical label” you can use to inform the search motors this is actually the page/content you need featured or ranked. Just put that meta url draw to your content which you need ranked or featured, as in the example given under:

Anyway, that full repeat situation has many looks and factors, so I prefer planning straight to Bing for my information. Knowledge has shown me that Google doesn’t always provide you with the full monty, however for the absolute most part, you are able to follow what they say. Recently, over the last couple of years, Bing seemingly have produced a significant policy modify and are telling webmasters a lot more information on what they (Google) position their index.

So if you are concerned or interested in finding out more about repeat material and what Bing claims about this decide to try these helpful links. First one is a really informative movie on the subject named “Replicate Material & Numerous Site Issues” that will be presented by Greg Grothaus who performs for Google.


In just one more post, Matt Cutts examines the connected dilemma of content scraping and says webmasters to not bother about it. This is a somewhat different subject, other webmasters and unmentionables may use software to clean your internet site and place your material on their site. It has happened to me, countless times, including when my material has been paid down to scrambled nonsense. Cutts says never to be worried about that matter as Google may often inform the original source of the material. In fact, having links in this copy content may just help your rankings in Google.

“There are a few individuals who actually hate scrapers and try to crack down on them and decide to try to get every one wiped or started down their web host,” claims Cutts. “I tend to be the kind of individual who does not actually concern yourself with it, since the large, great, substantial bulk of times, it’s likely to be you that comes up, perhaps not the scraper. If the guy is scraping and scrapes the information that has a link to you, he’s linking for your requirements, so worst case, it will not damage, but in some odd cases, it might actually help only a little bit.”

As a regular on line marketer I am not too simply convinced, I largely have pushing concerns about my unscrupulous competition applying these scrapings and duplicate material to undermine one’s rankings in Bing by triggering some keyword spam filter. Whether in reality this actually happens, only Bing knows without a doubt, but it is simply another indication, despite the very step by step and useful data given over, copy content and the difficulties surrounding it, will however provide serious concerns for on the web marketers and webmasters in the future.

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