T-shirts? Trousers? Hats? Oh my! With so many different types of clothing available, a small business start-up or even a corporation considering its next marketing campaign could find it difficult deciding on what promotional and personalised clothing will be best suited to represent their business.
If you are in the mood for different things – or perhaps your organization offers something a little different itself – then consider the hoodie… Custom printed and personalised hoodies already have many great uses in the wider world, such as:
Higher education – Hoodies are very popular with students of universites and colleges, branded making use of their institute’s colours and logo. A university society or business selling to students may want to consider a personalised hoodie for his or her own purposes, either because of their team/staff to wear or even to sell to their customers.
Exercise – Some people like to exercise in hoodies, particularly in winter or in colder climates where a t-shirt is simply not enough. Gyms and personal trainers might do well in providing branded hoodies to their clients, for them to wear both in and out of training.
Music – Hip-hop and grunge music are synonymous with the hoodie. Many bands and musicians sell personalised hoodies within their merchandising efforts. Therefore, it would make sense for a company in the music industry to get in on the act. Perhaps a drum retailer or perhaps a record store should think about selling their own promotional hoodies?
Since they have become popular only a few short years back, hoodies have represented defiance, non-conformity and generally ways to stand out from the crowd and away from the norm. While Chrome Hearts Clothing might not suit all business and ventures, a personalised hoodie might be the perfect choice for a small business that itself offers something that’s a little bit different.
Unfortunately, however, it must be noted that in some countries and cultures, the hoodie is frowned upon and associated with negative connotations. The hoodie provides anonymity of the person, and therefore someone with criminal intent may wear them to conceal their identities from police, security staff and CCTV cameras. With this thought, it must be remembered that personalised hoodies are just appropriate using situations and circumstances and may not be at all appropriate when worn using places. Then again, feel free to use this in your favor: a hoodie may be perfect for a guerrilla advertising campaign or during an outrageous, over-the-top publicity stunt.