Why Do Consumers Not Appreciate the Electric Car or truck Revolution?

It will surprise several people today to discover that electric cars have been about for more than one hundred years and indeed electric cars have been readily available nicely before petrol driven vehicles. On Electric vehicles , if this is the case then why has the electric car revolution been such a letdown to date?

Whichever way you present the electric vehicle industry there is no doubt that sales to date have been disappointing even if there has been elevated demand more than the final five years or so. When you take into account the massive amount of taxpayer’s cash which has been invested by several governments about the globe, such as the US and UK authorities, why are we nonetheless waiting for electric vehicles to hit the mass industry?


The reality is that unless you go looking for an electric automobile in your region you will be unlikely to come across one by possibility. They are not readily obtainable on the forecourts of big automobile companies about the globe and certainly there is quite tiny in the way of public marketing on Television, in newspapers and on the web. Much of the news flow connected with the electric car marketplace tends to come from new launches or comments from figures of fantastic standing in the industry.

This will adjust in due course, electric cars will turn out to be more readily out there but at this moment in time you would be far stretched to recommend there is an aggressive ongoing promoting campaign!


If you wanted to speak about the typical electric automobile of these days, such as the Nissan Leaf, you would almost certainly uncover it really hard to come across somebody by likelihood that has an in-depth knowledge. The fact is that quite a few of us automatically assume that electric cars are unreliable, overhyped and not worth the time and work taken to investigate further, but the reality is quite different.

Electric car technologies has come on in leaps and bounds more than the last decade, we have seen hundreds of millions of dollars invested in the arena and further progress is anticipated in the battery sector over the subsequent couple of years. As there are fewer moving components within an electric vehicle there is less maintenance essential, upkeep is on the entire less-highly-priced and to all intents and purposes it is hard to class them as “unreliable”.

Charging points

When we look at electric auto charging points it comes down to the old question, what came initially, the chicken or the egg? The truth is that pretty couple of firms are prepared to invest heavily in the electric car or truck charging sector with out a significant number of vehicles on the marketplace to make this worthwhile. On the other hand, shoppers are unwilling to invest heavily into electric automobiles though charging stations are not readily offered thereby leaving us at some thing of an impasse.

The reality is that issues about charging points are perhaps the primary reason why shoppers have however to grasp the electric vehicle revolution. There are several mistruths and rumours about auto charging points and certainly the automobile capacity of the average electric automobile today. The reality is that unless automobile suppliers and governments about the globe roll-out aggressive marketing campaigns explaining the circumstance in wonderful detail, and dismembering untruths and rumours, they will to all intents and purposes be fighting a losing battle.


There is a certain stigma nonetheless attached to the electric vehicle marketplace, there are concerns about the journey capacity but perhaps one of the main issues is the problem of auto charging points. Only now have we seen governments and providers about the globe situation promises to encourage the introduction of vehicle charging points, only now have we seen firms interested in developing car or truck charging points and this will very quickly rub off on the customer.

Lots of individuals are dismayed by the journey capacity of the electric car nowadays but when you look at that the new Nissan Leaf, to be introduced in 2013, will have a capacity approaching 150 miles per complete charge, how does this evaluate to the typical vehicle? The reality is that numerous of us will travel much less than 80 miles in the typical day, numerous of us will never ever carry enough fuel to cover 150 miles per journey thus as soon as electric car or truck charging points are readily accessible, what is stopping the consumer?

As we touched on above, there will have to have to be a rather aggressive advertising and marketing campaign by governments and vehicle producers around the world. They will require to dispel some of the rumours and untruths surrounding the sector, they will require to put customer confidence at ease and this will will need to be done sooner rather than later. Every year that passes with no transform in the historic stigma attached to the electric vehicle marketplace is yet an additional year of lost investment returns, investment returns on the millions upon millions of dollars of taxpayer’s funds invested in the sector so far. The time is here, the technology is there and now we require to see untruths and rumours dispelled as soon as possible.

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